In the first semester of my master's program, four of my fellow students and I developed a fictitious brand as part of the Brand Identity & Corporate Design course. The goal of this course was to learn what the appearance of a brand should look like and which details should be paid attention to when developing it. The invented brand Silent Fitsco is a fitness studio chain that offers a Silent Disco in its studios in addition to the classic fitness studio. The innovative idea is a good basis to develop a creative brand. In this project, the logo, typography, brand colors, printed materials and the brand's advertising presence were captured in a brand book. My task was to design and create the printed materials and the advertising presence. For this I worked with Photoshop and the online tool Figma.